“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carla Holtze, CEO and co-founder at ...

We live in interesting times. Between a slew of evolving regulatory changes, Google’s back-and-forth stance (and ultimately unsurprising decision) on third-party cookie deprecation and ongoing signal ...

ID5, the identity provider for digital advertising, has published its 2025 State of Digital Identity Report, spotlighting the diverse approaches industry players are taking to evolve their ...

With the deprecation of third-party cookies and Apple’s new stipulations, which require publishers to obtain consent from users to track them through its Identifier for Advertisers (IDFA), we’re at a ...

The rapid rise of CTV has introduced new ways for consumers to interact with content and for advertisers to engage their audiences. However, these advancements have ushered in complexities in ...

There are a lot of opinions out there when it comes to mobile marketing challenges and solutions. This week, Mobile Insider asked Todd Rose, senior vice president of business development and GM, ...

Identity-driven addressability increased bidder competition and drove more than 20% revenue uplift across U.S. cookieless ...

In a digital ecosystem defined by disruption, brands that are waiting for the dust to settle before making decisions related to their long-term advertising strategies need to hear this: The dust is ...

Marketers are adjusting their advertising strategies as consumers grow more aware of digital privacy, and technology companies give them a variety of tools to limit data-sharing. Amid these challenges ...

LiveRamp, the data collaboration platform, and Yahoo today announced an expanded partnership to scale addressability and enhance reach and interoperability within the advertising ecosystem. With this ...