While they may be effective in drawing in more customers, many ad campaigns come and go, doing just enough to catch the audience’s attention and increase brand awareness. However, there are other ...

The Winter Olympics start today and P&G has produced fabulous advertising that I just had to share with you. My daughter used to be a figure skater and my son played ice hockey, so I’ve spent more ...

Just how in the world will local online video advertising become a $1.5 billion industry (according to The Kelsey Group's US Local Video Forecast - 2007 - 2012 Report) in just a few years after only ...

No matter what your advertising message is and what platform you’re using to broadcast it, there are basic principles of promotion you can use to make sure you’re working as effectively as possible to ...