Alabama's tourism industry hit a new milestone in 2025, with visitors spending $24.9 billion.

AUBURN, Ala. (WIAT) — Gov. Kay Ivey announced Tuesday that Alabama is on pace to set a record in tourism spending by the end of the year. “It looks like the industry is going to exceed $24 billion — ...

MONTGOMERY, Ala. (WIAT) — The Alabama Tourism Department has announced this year’s campaign to boost tourism: birding. While it may not be known to wide audiences as a bird-watching paradise, Alabama ...

Alabama’s state tourism agency has launched a podcast that both tells stories about the civil rights movement and encourages people to visit places linked to the era. The three-part Alabama Civil ...