Ever notice how the first number you hear can sneak into every decision you make? From grocery shopping to cooking to negotiating a raise, that first piece of information often sets the stage.

Let’s have some fun and start off with a little quiz. Take out pen and paper and write down the answers to the following two questions: (1) How old are you? (2) How many people worldwide died in major ...

We all know that marketing is about persuasion. And what better way to persuade someone to buy your products than by understanding their psychology? Savvy marketers use psychology to get ahead of ...

Our subconscious mind will use almost anything to "help" us think and make decisions. Be alert or be led astray.. Source: Shutterstock Want to make better decisions? Be alert to the troublesome ...

Most people wouldn’t recognize the name Daniel Kahneman, but he was a founding father of behavioral economics/behavioral finance. He died on March 27 at the age of 90. What made his work remarkable, ...