Let’s face reality—the people in marketing cannot accurately predict the future. As a result, there is always a difference between what was built and what customers actually buy. Those with assembly ...

In the current market environment, the challenge for manufacturers is to produce products with a short lifecycle and a high degree of customization within a short duration 1,2. With continuous ...

Companies choose manufacturing processes -- such as job order, batch process, assembly line and continuous process -- based in part on the level of product individualization allowed. Manufacturers use ...