Following the oral care brand in the Kantar Worldpanel Brand Footprint Ranking were Lifebuoy, Nescafé, Pantene and Lux. (The full list appears below.) The research examined the strength of brands in ...

There’s been keen interest in recent US-based research showing record levels of advertisers steering marketing services in-house and away from agencies. But the picture is less clear in Asia-Pacific, ...

A new report from Dentsu highlights opportunities for industry experts seeking to win media-quality battles for advertisers.

Five-year Collaboration between Clear Channel Outdoor and Kantar Sheds New Light on OOH for its Additive Nature and Proves it's a Vital Medium for Filling Gaps Other Media Channels Cannot Address By ...

Zomato has entered the country’s premier club of consumer brands, securing 21st place on Kantar’s list of India’s most valuable brands for 2025 — a major leap that reflects its growing influence ...

The results of a five-year collaboration between Clear Channel Outdoor and Kantar shows how out-of-home (OOH) can increase performance for campaigns to fill gaps in other media channels. “We’ve worked ...

Moreover, these results represent a review of thousands of measurement studies conducted via CCO RADARProof, Clear Channel's campaign performance attribution solution, and Kantar, across a wide ...