Small speakers hum as two "Star Wars"-themed Lego lightsabers clash. Lights beam from the top of a Lego-built airplane. A roaring engine sound kicks in as multiple vehicles race across the floor. It's ...

Or perhaps you saw Mashable's own CES coverage of the unveiling, when Lego made its first appearance at the world's biggest technology convention to officially announce Smart Play and Smart Bricks.

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with players. These sets combine traditional building fun with interactive ...

In an unprecedented move, the brick maker has tapped the 'Star Wars' star to sell you on its controversial smart play sets.

The ‘Star Wars’ legend discusses LEGO SMART Play, generational fandom, and stepping into his new J.E.D.I. role.

The toy company names Mark Hamill junior executive director of information (J.E.D.I.) to bring Skywalker style to fans' calls ...

Add Yahoo as a preferred source to see more of our stories on Google. At the 2026 Toy Fair in New York, the LEGO Group unveiled LEGO SMART Play™, a new interactive technology that brings builds to ...

What started as a routine Target run turned into a galactic adventure for families in northeast Atlanta. On Sunday, the LEGO Group teamed up with Target to debut its new LEGO Star Wars SMART Play ...