TV broadcasters are moving at an accelerating pace down the NextGen TV track, well ahead of any opportunity to leverage ATSC 3.0 at mass audience scale. Propelled by surging connected TV (CTV) ...

For decades, the advertising industry fixated on the living room and linear television viewership. Connected TV then reshaped how audiences stream and engage with content at home and on second-screen ...

CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand its reach, flexibility and ability to drive measurable outcomes. What’s ...

CTV has become one of the fastest-growing categories in advertising. With spend surging and platforms multiplying, the term itself is starting to stretch in ways that raise real concerns. What began ...

The way people watch TV and the technology continues to change, even as the technology evolves that marketers rely upon to make their ad spend more efficient, better targeted and, in 2026, culturally ...

More marketers would shift their budgets to connected TV from traditional channels if better show-level reporting signals were available, Gracenote says.— This story first appears at TheDesk.net, a ...

Cocie AI today (12th May, 2026) launches Cocie CTV Autopilot, an agentic contextual intelligence platform that turns a single ...

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