Marketing isn’t taught by the mathematics departments within colleges and universities, but some day maybe it will be. Each day, marketers are more dependent on the numbers. Metrics and measurements ...

Your customers most likely have very definite preferences in communication channels, but their choices might not be the most profitable for you. What if you could maximize customer profitability by ...

We are in the midst of an explosion of new ways to measure and optimize media as we define campaign success by more than simple reach metrics. By measuring, evaluating and optimizing more advanced ...

YouTube has more than 1.8 billion monthly users -- almost rivaling Facebook's 2.27bn. Here are five pointers for best YouTube channel optimization. As 2019 gets going, video is still growing as a ...

A lot of marketers will tell you that they’re “channel-agnostic” when figuring out where to put their spend. The idea is to deploy resources across various channels, see how they perform … and then ...

Looking to start promoting your own video content on YouTube? Here’s how to set up and optimize your YouTube channel the right way. YouTube single-handedly changed the way that we consume content.