Duracell may have come up with an advertising concept that can last as long as its popular batteries. As the World Cup ...

Eight-time Ballon D’Or Winner & World Cup Champion, Leo Messi, Joins the Duracell Scientist to Prove that Power Boost™ ...

ATLANTA — Battery manufacturer Duracell will establish its new global headquarters for research and development at Science Square in Atlanta, investing approximately $56 million and creating 110 jobs, ...

Over a year ago, Duracell ran a Super Bowl spot in which its scientist discovered that a narcoleptic Tom Brady had been ...

America’s top battery brands are locked in a power struggle over battery life claims. Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive ...

Duracell filed a complaint in federal court in Manhattan last week over Energizer’s claim in an ad that its Max batteries last longer than Duracell Power Boost batteries. Energizer and Duracell ...

If yours was missing batteries, Microsoft will send you a rechargeable freebie.

Paythru, the EV payments orchestration platform, has been selected to power the payments infrastructure for the Duracell E-Charge ultra-fast charging network. The Duracell E-Charge network recently ...

CHICAGO--(BUSINESS WIRE)--Duracell, one of the world’s leading battery manufacturers, unveiled its first-ever creative ad spot during the big game on Sunday. The brand shocked viewers when seven-time ...