Studies testing the effectiveness of public health policies, like stop-smoking campaigns or exercise classes, often report outcomes at six or 12 months. To inform policy decisions, predicting the ...

Behavioral economics needs biology. How lived experience, emotion, and development shape the choices people make.

Behavioral economics studies how psychological tendencies influence economic decisions and outcomes. Concepts such as loss aversion and bounded rationality explain why people evaluate outcomes ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Learn about homo economicus, its origins, significance in economics, and the challenges to its rational decision-making model by modern behavioral economists.