The new menu was paired with the wider rollout of a new digital marketing strategy that uses targeted ads across social media, the web and TV to introduce First Watch to new customers. The program now ...

First Watch's revamped menu is driving bigger customer checks as restaurants face inflation and slowing traffic.

First Watch reported a 17.3% year-over-year revenue jump in Q1 2026 after launching its first major core menu update in over a decade, alongside a seasonal menu featuring both returning favorites and ...