The man on the other end of the phone was noticeably hesitant, perhaps even a little embarrassed. He had spent 34 years in the quiet, comfortable background of the sport-fishing industry, most ...

It was familiar fishing advice in an unusual setting. Because I wasn’t standing on a boat, but in the shop of Snake River Custom Rods owners Ricky and Goldie Prieto. And the line I was keeping tight ...

Advances in line, reel, and rod technology make it possible to create fun outfits that can tackle big fish. Here’s our all-around inshore fishing setup! Saltwater fishing has tons of opportunities to ...

BACK IN MAY, I drove to Yarmouth, Maine, to visit the Maine Fly Co. I was there to pick up a custom fly rod they’d made for me and to go fishing with owner and founder Jeff Davis. I expected to find a ...

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Entrepreneurs are risk takers. When it comes to investing and creating *** business, you must be creative. Problem solvers and I've been waiting for that aha moment of there's *** problem that needs ...

Choosing the right rod in Fish It rods tier list can feel frustrating once the shop fills up with options. A bad purchase can slow progress, waste cash, and make rare fish feel impossible to catch.

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Jigs are one of the most popular and effective bass lures. The wide variety of styles—finesse jigs, football jigs, and hair jigs, to name a few—make them an extremely versatile bait. However, the ...