When you partner with a popular influencer, the hope is that you will create more interest in your brand and make a better connection with your audience. However, without careful planning, there are ...

Okay, so 2026 is here, and the way brands work with people online is still changing. It’s not just about getting a big name ...

If you're only measuring impressions, you're missing most of the value that an influencer campaign creates for your brand.

Scroll through a TikTok feed, and you’ll eventually come across someone—usually incredibly photogenic, with perfect teeth and flawless skin—extolling the virtues of some product or another, or a ...

Managing director at TERRITORY Influence, a leading social media and influencer marketing agency activating 4 Mio creators for CPG brands. In the ever-evolving landscape of communication, influencer ...

A study published in the Journal of Marketing sheds light on the complex dynamics of authenticity in influencer marketing, revealing critical insights for brands, influencers, and marketing agencies.

It’s been almost a decade since the word “influencer” became a job title. With an estimated spend of $21 billion globally on influencer marketing, it’s surprising to see brands still making common ...

Depending on how you frame it, Facebook, YouTube, Twitter and Pinterest are either disintermediating the influencer marketing ecosystem or “wrapping their arms more tightly around it,” as Lisa ...