Future-focused brands know that mascots can embody a brand and bring it to life.

The WNBA is inarguably in its golden era, having become a cultural juggernaut, with the sidelines as star-studded as the paint. While the players are shattering records, a different kind of ...

Each of the 2026 World Cup’s host nations—the United States, Mexico and Canada—has its own mascot for this year’s tournament.

While college sports content is getting more professional, mascot-reveal videos tend to come together quickly and in ...

Everybody loves a good mascot. Whether they're building pre-match hype or offering a little levity at halftime, these ...

Introduced in 1979, The Pirate Parrot is the popular costumed mascot of the Pirates. He entertains the crowds at all Pirates home games by dancing, interacting with fans -- young and old --- and ...

The bird is born. The Orioles' original mascot as he appeared in a rough sketch by his creator, the Sun's Jim Hartzell. All dressed up for the cover of the first Opening Day program, April 15, 1954.

As evidenced by the sideline brawls and sign-stealing scandals of games past, emotions run high on college football gamedays. Sometimes so high that even the teams’ mascots feel compelled to get in on ...

Today, you can find this mighty duck riling up Ducks fans and shaking his tail feather at home games or playing hockey with kids around Southern California.

Tech giants Microsoft and Apple are among a wave of businesses who have recently introduced new cartoon character mascots, a ...