Creators often have to parse through charts and dashboards to understand their performance, but with the new AI assistant, they can get quick answers to questions like "When should I post?" and "What ...

Muse Spark, Meta's first major new AI model in over a year, landed this week, the company's biggest effort yet to show value from its massive investment in Scale AI co-founder Alexandr Wang. Meta's ...

Meta launched Creator Assistant, a conversational AI tool built into Facebook’s creator dashboard that analyses performance and explains why content works. AI-translated Reels now reach over 500 ...

By integrating an AI assistant directly into Edits, Meta is aiming to keep creators engaged on Instagram as it continues to ...

Meta has launched Creator Assistant, a conversational AI tool built into the Facebook creator dashboard that analyzes your content performance, explains why it worked, and suggests new ideas based on ...

Repeated postponements: Meta has delayed the Muse Spark AI API release multiple times since April, with no firm launch date despite earlier 'coming soon' assurances. Testing in progress: The API is ...

Meta's Edits app is getting an AI assistant that uses Instagram data to suggest video ideas, plus a desktop version. More than half of Reels viewers see Edits content daily.

At its IAB NewFronts presentation Thursday, Meta highlighted a mix of new ad display options and creator tools designed to prioritize advertising on Reels -- forging partnerships between creators and ...

Instagram is reportedly testing a new “AI creator” label to make it easier for users to identify profiles that post AI-generated content. Meta says the label helps improve transparency and allows ...