Martech is in an unprecedented state of flux. Tools, AI adoption and stack architecture are all changing, reorganizing, not with chaos, but with design. If you’re not keeping up, you’re already behind ...

Barbara Puszkiewicz-Cimino is a digital marketing and MarTech strategist with a passion for leveraging technology to drive business growth. Let’s face it: Marketing in today’s world, the one that ...

Earlier this year, I had the opportunity to speak at the Gartner Marketing Symposium in London about the ever-expanding universe of technology that marketers are surrounded by. The temptation is ...

Everyone thinks their martech stack is a little broken. But how broken, exactly — and compared to whom? That’s what we, in partnership with Scott Brinker, editor of Chiefmartec, and MarketingOps.com, ...

Global businesses are forecast to spend $160 billion on marketing technology — or martech — this year, and roughly $215 billion by 2027, McKinsey estimates. So it must be helping these companies make ...

It's a scenario CMOs know all too well: After investing tens of thousands or even millions into martech tools—often locking into long-term platform deals—you expected a revolution in efficiency and ...

Tool overload drains value. Most organizations use far more tools than they need, which leads to duplication, poor integration and underused capabilities. Governance matters. Successful teams ...

Most martech stacks aren’t the real problem. The architecture underneath them is. CMOs and CIOs have spent the last decade building increasingly sophisticated martech ecosystems, answering every new ...