After writing two books, a few hundred thousand tweets and far too many blog posts, I’ve found the following tips can revitalize even the most tired publicist’s writing style…if adhered to. So do the ...

April coined the term “Trust Relations” to describe a new approach to public relations, then founded the virtual firm Trust Relations. Once a futuristic and aspirational idea, today artificial ...

People often say artificial intelligence (AI) isn't going to put anyone out of a job any time soon. But they're wrong. Unless you work out how to incorporate AI into your workflow today, tomorrow ...

BYU student Emily Hooke uses ChatGPT. Hooke is enrolled in Robert Walz' public relations writing class, where students are writing about 200 articles this semester using AI. (Annika Ohran) One BYU ...