Add Yahoo as a preferred source to see more of our stories on Google. We may receive a commission on purchases made from links. Although ube (pronounced ooo-beh) has been an integral part of Filipino ...

The Philippines’ famous “ube” (purple yam) is currently a hot item in the global food scene. From the local favorite halo-halo ingredient, to cake, halaya or to ice cream, it is now the craze for ...

THERE is currently much excitement about the lowly root crop called ube, or purple yam. It springs from skyrocketing world market demand for this tuber as a flavoring ingredient for drinks, ...

If you've spent any time in Trader Joe's or bubble tea shops in the past few years, you've probably come across products advertising something flavored with ube. The vibrant purple color is enticing, ...

Last December, Pantone crowned “Cloud Dancer,” a billowy shade of white, as the Color of the Year for 2026. Just a few months later, there is evidence to suggest that the go-to hue specialists may ...