LONDON--(BUSINESS WIRE)--Infiniti Research, a global market intelligence solutions provider, has announced the completion of their new consumer segmentation engagement on the food packaging industry.

LONDON--(BUSINESS WIRE)--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest customer segmentation strategy for a leading fast food restaurant in the US.

Client segmentation often conjures up administrative hassles, but when implemented correctly, it can become a powerful engine ...

Client segmentation often conjures up administrative hassles, but when implemented correctly, it can become a powerful engine ...

Traditional client segmentation? That’s so 15 years ago. That was one of the takeaways from a presentation yesterday by Michael Nathanson, the CEO of Focus Financial, at this year’s Schwab IMPACT ...

The pandemic has been a huge reset of our times. The historical understanding of customers and their segments is undergoing change. In fact, I'm finding that new-age customers are multilayered and ...

Market segmentation is the strategic process of dividing a broad consumer or business market into sub-groups of buyers who share common needs, preferences or characteristics. Traditional approaches ...

While auditing PPC accounts from agencies, freelancers and in-house teams, I’ve found that Performance Max campaigns typically fall into one of four categories. Below, I’ll break down each category, ...

For sales teams that serve a diverse audience, it’s unlikely that every customer will have the exact same background and goals. In this case, segmenting sales can help professionals better tailor ...