This Serial 1 Cycle Company prototype might not see production, but it nicely echoes back to its 1903 forebearer (background). I think they should make it. Just after the turn of the 20th century, ...

It looks like Harley was working on another electric bike in addition to the LiveWire. Going on sale in March, the Serial 1 is to be the first bike from a new division Harley is spinning off called ...

Harley Davidson has announced a new electric bicycle under its ebike company Serial 1, offering consumers a stylish and powered way to get around the city without the cost, noise, and bulk of its ...

Serial 1 may have started as a side hustle under the Harley-Davidson umbrella, but the age-old struggling motorcycle company announced Tuesday that they’re going all in. The plan is to launch Serial 1 ...

MILWAUKEE - Harley-Davidson revealed on Tuesday, Oct. 27 the creation of Serial 1 Cycle Company, an eBicycle company that the motorcycle maker says is "designed to change the way the world moves again ...

Serial 1, the electric bicycle brand spun off from Harley-Davidson’s own internal e-bike development, has just unveiled its new SWITCH/MTN electric mountain bike. The announcement comes just a few ...

Last month Harley-Davidson announced the Serial 1 sub-brand, a spin-off focused on the $15-billion electric bicycle market. Today, the company detailed the specs, pricing structure, and pre-order ...

Subscribe to BizTimes Daily – Local news about the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin. Serial 1 Cycle Co. on Monday unveiled its first lineup of ...

The Livewire may be Harley-Davison's first electric motorcycle, but it's not going to be its last electric two-wheeler. Today marks its official entry into the ebike market with a brand new company ...

Late last month, a new e-mobility company was formed from a skunkworks project at Harley-Davidson and showed off a striking one-off prototype. Now Serial 1 has officially announced its first four ...

For decades now, Harley-Davidson has been feeding the needs of motorcyclists worldwide. These days, on the other hand, Harley is meeting the needs of another group of steel-riding horsemen, the ...