"In the social jungle of human existence, there is no feeling of being alive without a sense of identity, without a sense of belonging." —Erik Erikson Social media has become a dominant force in ...

In recent years, behavioral science has been going through a replication crisis. Research results, some widely cited and some even applied to real-world problems, couldn’t be replicated when other ...

High prices can actually motivate consumers to buy. Why is this? Let me explain this with a true story. A few years ago, a friend of mine who owned a jewellery store called me to describe a curious ...