Kellogg’s has one of the most iconic logos in consumer goods. Now, for the first time, that logo is also a custom typeface. The move to expand the logo into a proprietary typeface follows the Kellogg ...

One of the major traps, when talking about type, is mixing up fonts with typefaces or treating them as synonymous. Many a typographic expert has haughtily corrected a beginner for mistakenly using the ...

GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by Nate Bek on Feb 28, 2023 at 10:42 am ...

When you think of the Bauhaus, you probably think of buildings, objects and famous designers. What you don’t think of is a logo or corporate identity. And for good reason. Today, the Bauhaus is an ...

If the United States were to have a typeface, it might be something like Highway Gothic, the sans-serif, designed by Ted Forbes, that’s plastered across our nation’s road signs. Or maybe Helvetica, ...

Last summer, CERN was on the verge of announcing a discovery so critical to understanding the basic building blocks of the universe that it had been given a divine name: The God particle. The hunt for ...

Microsoft wants to make it easier for marketers to build campaigns and it's integrating with technology from generative AI startup Typeface to get it done. Today Microsoft and Typeface announced an ...