Recent research in economics, psychology, and political science describes the 'bandwagon effect' - or alternatively 'contagion effect' - as a general cultural phenomenon or bias in which the rate at ...

Are you following the crowd when it comes to your finances? You may not think so, but most human beings are subject to “the bandwagon effect.” This cognitive bias can cause us to think and act in ...

Forbes contributors publish independent expert analyses and insights. Bryce Hoffman writes about leadership, strategy, and decision making. This article is more than 2 years old. Do you ever find ...