Same ride on Uber and Lyft, 29 different prices
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Uber and Lyft have been using black-box, AI-driven pricing tactics to sell virtually identical rides at vastly different price points – and even offer fake discounts to entice customers, a stunning new investigation revealed.
Despite executives reporting that AI generated at least 10 percent of Uber’s code, the new technology appears to be hurting the company’s bottom line.
Beyond Uber, other companies in different sectors are toeing a line between seeking a productivity boost from AI tools while trying to rein in associated costs.
While Uber dropped the price for its Uber Shuttle for Tuesday’s World Cup match at MetLife Stadium, the ride share company is encouraging fans to use public transit instead. Even Uber’s spokesperson is taking NJ Transit.
