The joint sessions will be part of parent company Haymarket’s activations for its portfolio of marcomms brands during the ...

Programmatic advertising is also becoming a larger part of Netflix’s strategy. Since launching its in-house ad tech platform, ...

Holland & Barrett believes it has the “foundations in place” through messaging, in-store experience and loyalty to be seen as ...

Outdoor clothing brand Patagonia has appointed Amanda Calder-Mclaren to the newly-created role of senior director of ...

Esure is ramping up brand and marketing investment, unveiling its first TV ad in almost two decades featuring a new brand ...

Influencer marketing is a measurable, scalable and credible alternative to traditional media. But are creators inherent brand ...

Amid “record” customer satisfaction and growing profits, Tesco is accelerating investment in AI to bring personalisation to ...

Marketing Week’s analysis finds average marketing salaries are in decline across the board, regardless of seniority and ...

Supporting working dads may not seem business critical, but dig deeper and you’ll find this particular blind spot could be ...

The first rulings shed light on how new LHF ad rules will be judged, with key lessons for brands that have been taking a wait ...

Most brands invest in personalisation, but few connect the dots across channels. AI adoption is rising, yet data, activation ...

The AA Driving School and BSM Driving School have been ordered to refund over 80,000 customers and pay a fine of £4.2m by the ...