The spec ad, titled "Un Poquito," is receiving praise online for representing authentic queer love through a lesbian couple's ...

France is moving away from Microsoft Windows in a major push for digital sovereignty, opting for Linux-based systems across ...

Today, Google has become ubiquitous in daily life across the U.S., well beyond the internet. Its products are woven into the ...

The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste.

IAB Tech Lab's Jill Wittkopp reviews the state of streaming ad tech innovation and emerging ad formats and discusses evolving definitions and standards for squeezebacks, side-by-sides, double boxes, ...

In her latest column, Shirley Marschall looks at a decades-old conspiracy theory, and what it has in common with ad tech's ...

AI is rewriting the rules of ad tech by eliminating the value of execution. Today, media buying remains largely operational, ...

WPP, Dentsu and Publicis settled claims they colluded on policies to combat misinformation, denying ad revenue to publishers ...

As the joke goes, CRQC has been 10 to 20 years away for the past three decades. While the recent research suggests that ...

When the company writing the privacy rules also sells the ads, independence becomes the real currency at stake.

Meta’s accelerating growth is set to overtake Google in both advertising dollars and market share, cementing its position as ...

Agencies see signs of maturity in the new ad business, such as StackAdapt joining, but it is still an experimental media buy ...