If you’ve ever cracked open an ice-cold Sprite on a hot summer day, or taken a sip of the soda fresh from a McDonald’s machine, you’ve probably experienced that eye-widening first moment that the ...

Sprite has launched “It’s That Fresh,” a platform that unites the brand’s expression globally through a refreshed visual identity, global partnerships and more, per details shared with Marketing Dive.

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Sprite has introduced a new global brand platform, ‘It’s That Fresh’, which is being rolled out across 180 markets. The update includes a refreshed visual identity aimed at improving in-store ...

While Coca-Cola is iconic in its own right, the beverage company loves to introduce new and unique flavors of beloved sodas that align with the seasons. And there are several exciting sips for spring, ...

Popular lifestyle magazine Southern Living named one Kansas City staple the best place for barbecue in Missouri in 2025. The title stays in Kansas City in 2026, although this time it goes to a ...

The design teams at forpeople and Coca-Cola have refined the soft drink’s visual style, guided by its new tagline and brand platform It’s That Fresh Sprite has partnered with London-based creative ...

If you missed it last time, now's your chance. In the age of the internet—and social media in particular—it’s more and more common to see brands taking inspiration from the trends we love online. From ...

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