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RIP, liebe Kultmarken!
Die Gründe warum Marken gecancelt werden, sind unterschiedlich. Die häufigste Antwort ist aber: Es lohnt sich nicht mehr. Also „bereinigt“ ein Unternehmen sein Marken-Portfolio Hinzu kommt in den letzten 30 Jahren auch der Wunsch nach einer globalen Harmonisierung, um durch ein weltweit einheitliches Markenbild bei Produktion und ...
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