Did you know Lifebuoy executed one of the most innovative marketing campaigns during the 2013 Kumbh Mela? With 3-4 crore people gathering in a single day, Lifebuoy creatively spread hygiene awareness by stamping “Lifebuoy se hath dhoye kya?” on rotis served at dhabas around Kumbh. This brilliant move not only boosted brand visibility but also emphasised hand hygiene in a unique way. What’s more, the campaign cost just ₹30 lakh and generated an astounding ₹11 crore in revenue, along with multiple